Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/25567
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dc.contributor.advisorAlfifto-
dc.contributor.authorPratiwi, Seli-
dc.date.accessioned2024-10-10T03:12:51Z-
dc.date.available2024-10-10T03:12:51Z-
dc.date.issued2024-08-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/25567-
dc.description63 Halamanen_US
dc.description.abstractFokus dari penelitian ini antara lain untuk menguji dan menganalisis pengaruh yang diberikan dari variabel bebas social media marketing dan halal awareness terhadap keputusan pembelian di The L.Co Coffee yang berada di jalan Gagak hitam No.10C. Tinjauan pustaka pada penelitian ini diperoleh dari jurnal- jurnal penelitian sebelumnya yang memiliki kemiripan untuk menemukan hipotesis penelitian ini. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 100 responden yang dipilih berdasakan teknik Non-probability sampling dengan total 26 pernyataan yang diukur dengan skala Likert. Analisis data menggunakan metode kuantitatif yang diuji dengan software SPSS22. Hasil dari olah data menunjukkan bahwa instrumen pada kuesioner dinyatakan valid dan reliable, data terdistribusi secara normal, tidak terjadi heteroskedastisitas dan multikolinearitas, dan seluruh hipotesis dari variabel social media marketing dan halal awareness terhadap variabel keputusan pembelian berdasarkan uji parsial dan uji simultan. The focused of this paper was to examine and analyze the influence of social media marketing and halal awareness on buying decision in The L.Co Coffee at Gagak hitam No.10C. The literature review of this paper obtained from the similar previous journal researchs to found the hypothesis of this research. Data collected by questionnaire distribution to 100 respondents were selected by Non- probability sampling with Total 26 statements were measured by Likert scale. Data analyzed by quantitative method by software SPSS22. The data processing result indicated that the instruments of questionnaire were valid and reliable, the data were distributed normally, there were no heteroscesdasticity and multicollinearity and whole of the social media marketing variable and halal awareness variable hypothesis has influenced positively and significantly toward buying decision as dependent variabel based on result of partial and simultan test.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;198320102-
dc.subjectsocial media marketingen_US
dc.subjecthalal awarenessen_US
dc.subjectkeputusan pembelianen_US
dc.subjectsocial media marketingen_US
dc.subjectbuying decisionen_US
dc.titlePengaruh Social Media Marketing dan Halal Awareness Terhadap Keputusan Pembelian (Studi Kasus pada The L.Co Coffee Jalan Gagak Hitam No. 10c)en_US
dc.title.alternativeThe Influence of Social Media Marketing and Halal Awareness on Purchasing Decisions (Case Study on The L.Co Coffee Jalan Gagak Hitam No. 10c)en_US
dc.typeThesisen_US
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