Hubungan antara Celebrity Worship dengan Perilaku Imitasi pada Remaja Laki-Laki Penggemar K-Pop di Kota Medan

Abstract

Penelitian ini bertujuan untuk melihat hubungan antara celebrity worship dengan perilaku imitasi pada remaja laki-laki penggemar K-Pop di Kota Medan. Populasi dalam penelitian ini adalah penggemar K-Pop yang terdaftar sebagai anggota pada grup chat Nctzen Medan dan Moa Medan sejumlah 421 orang dan sampel yang digunakan 157 orang. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling. Pengambilan data menggunakan skala perilaku imitasi dan skala celebrity worship. Hasil penelitian menggunakan teknik korelasi product moment (rxy) diketahui sebesar 0,662 dengan p = 0,000 < 0,05. Artinya, terdapat hubungan yang signifikan antara celebrity worship dengan perilaku imitasi sehingga hipotesis dapat diterima. Berdasarkan analisis data, diketahui bahwa perilaku imitasi tergolong tinggi dengan mean hipotetik 50 < mean empirik 55,04 selisihnya melebihi satu SD (3,542). Begitupuncelebrity worship yang juga tergolong tinggi mean hipotetik 55 < mean empirik 59,55 selisihnya melebihi satu SD (3,340). Adapun besaran perilaku imitasi dipengaruhi oleh celebrity worship sebesar 43,8%. Sisanya 56,2% dipengaruhi oleh faktor lain. This research aims to examine the relationship between celebrity worship and imitation behavior among male K-Pop fans in the city of Medan. The population in this study were K-Pop fans who were registered as members of the Nctzen Medan and Moa Medan chat groups totaling 421 people and the sample used was 157 people. The sampling technique used was Purposive Sampling. Data were collected using the imitation behavior scale and celebrity worship scale. The results of research using the product moment correlation technique (rxy) were found to be 0.662 with p = 0.000 < 0.05. This means that there is a significant relationship between celebrity worship and imitation behavior so that the hypothesis can be accepted. Based on data analysis, it is known that imitation behavior is classified as high with a hypothetical mean of 50 < empirical mean of 55.04, the difference is more than one SD (3.542). Likewise, celebrity worship is also classified as high. Hypothetical mean 55 < empirical mean 59.55, the difference is more than one SD (3.340). The amount of imitation behavior influenced by celebrity worship is 43.8%. The remaining 56.2% was influenced by other factors.