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DC Field | Value | Language |
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dc.contributor.advisor | Alfifto | - |
dc.contributor.author | Tarigan, Desi Ratnasari | - |
dc.date.accessioned | 2024-11-11T08:39:19Z | - |
dc.date.available | 2024-11-11T08:39:19Z | - |
dc.date.issued | 2024-10 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/25764 | - |
dc.description | 75 Halaman | en_US |
dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruh persepsi manfaat dan persepsi kemudahan terhadap minat penggunaan dompet digital DANA pada Mahasiswa Prodi Manajemen Universitas Prima Indonesia. Sampel dalam penelitian ini menggunakan purposive sampling yang terdiri dari 92 responden yang menggunakan dompet digital Dana pada Mahasiswa Prodi Manajemen Universitas Prima Indonesia.Teknik analisis data yang digunakan adalah teknik analisis deskriptif dan teknik analisis statistik Metode pengumpulan data melalui wawancara, daftar pertanyan, dan studi dokumentasi. Pada hasil penelitian menunjukkan bahwa pengaruh persepsi manfaat dan persepsi kemudahan terhadap minat penggunaan secara serempak berpengaruh positif dan signifikan terhadap minat penggunaan dengan nilai Fhitung 146.499 > nilai Ftabel 3.09. Uji yang dilakukan menunjukkan bahwa persepsi manfaat dan persepsi kemudahan secara parsial berpengaruh positif dan signifikan terhadap minat penggunaan. Nilai Adjusted R Square yang didapat dari hasil pengujian Koefisien Determinan (R2) terhadap minat penggunaan sebesar 0.76 berarti 76% dapat di jelaskan oleh persepsi manfaat dan persepsi kemudahan. Sedangkan sisanya 24% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. This research aims to determine the influence of perceived usefulness and perceived ease on interest in using the DANA digital wallet among Management Study Program Students at Prima Indonesia University. The sample in this study used purposive sampling consisting of 92 respondents who used the Dana digital wallet among Management Study Program Students at Prima Indonesia University. The data analysis techniques used were descriptive analysis techniques and statistical analysis techniques. Data collection methods were through interviews, questionnaires and documentation studies. The research results show that the influence of perceived usefulness and perceived ease of use on interest in use simultaneously has a positive and significant effect on interest in use with a value of Fcount 146.499 > Ftable value of 3.09. The tests carried out show that perceived usefulness and perceived convenience partially have a positive and significant effect on interest in use. The Adjusted R Square value obtained from the results of the Determinant Coefficient (R2) test on interest in use is 0.76, meaning that 76% can be explained by perceived benefits and perceived convenience. Meanwhile, the remaining 24% can be explained by other factors not examined in this study. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;208320131 | - |
dc.subject | persepsi manfaat | en_US |
dc.subject | persepsi kemudahan | en_US |
dc.subject | minat penggunaan | en_US |
dc.subject | perceived usefulness | en_US |
dc.subject | perceived wase | en_US |
dc.subject | interest in use | en_US |
dc.title | Pengaruh Persepsi Manfaat dan Persepsi Kemudahan Terhadap Minat Penggunaan Dompet Digital Dana Pada Mahasiswa Prodi Manajemen Universitas Prima Indonesia | en_US |
dc.title.alternative | The Influence of Perceived Benefits and Perceived Ease of Use on Intention to Use Digital Fund Wallet for Management Study Program Students at Prima Indonesia University | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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208320131 - Desi Ratnasari Tarigan Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.28 MB | Adobe PDF | View/Open |
208320131 - Desi Ratnasari Tarigan Chapter IV.pdf Restricted Access | Chapter IV | 609.07 kB | Adobe PDF | View/Open Request a copy |
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