Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/25764
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorAlfifto-
dc.contributor.authorTarigan, Desi Ratnasari-
dc.date.accessioned2024-11-11T08:39:19Z-
dc.date.available2024-11-11T08:39:19Z-
dc.date.issued2024-10-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/25764-
dc.description75 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui pengaruh persepsi manfaat dan persepsi kemudahan terhadap minat penggunaan dompet digital DANA pada Mahasiswa Prodi Manajemen Universitas Prima Indonesia. Sampel dalam penelitian ini menggunakan purposive sampling yang terdiri dari 92 responden yang menggunakan dompet digital Dana pada Mahasiswa Prodi Manajemen Universitas Prima Indonesia.Teknik analisis data yang digunakan adalah teknik analisis deskriptif dan teknik analisis statistik Metode pengumpulan data melalui wawancara, daftar pertanyan, dan studi dokumentasi. Pada hasil penelitian menunjukkan bahwa pengaruh persepsi manfaat dan persepsi kemudahan terhadap minat penggunaan secara serempak berpengaruh positif dan signifikan terhadap minat penggunaan dengan nilai Fhitung 146.499 > nilai Ftabel 3.09. Uji yang dilakukan menunjukkan bahwa persepsi manfaat dan persepsi kemudahan secara parsial berpengaruh positif dan signifikan terhadap minat penggunaan. Nilai Adjusted R Square yang didapat dari hasil pengujian Koefisien Determinan (R2) terhadap minat penggunaan sebesar 0.76 berarti 76% dapat di jelaskan oleh persepsi manfaat dan persepsi kemudahan. Sedangkan sisanya 24% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. This research aims to determine the influence of perceived usefulness and perceived ease on interest in using the DANA digital wallet among Management Study Program Students at Prima Indonesia University. The sample in this study used purposive sampling consisting of 92 respondents who used the Dana digital wallet among Management Study Program Students at Prima Indonesia University. The data analysis techniques used were descriptive analysis techniques and statistical analysis techniques. Data collection methods were through interviews, questionnaires and documentation studies. The research results show that the influence of perceived usefulness and perceived ease of use on interest in use simultaneously has a positive and significant effect on interest in use with a value of Fcount 146.499 > Ftable value of 3.09. The tests carried out show that perceived usefulness and perceived convenience partially have a positive and significant effect on interest in use. The Adjusted R Square value obtained from the results of the Determinant Coefficient (R2) test on interest in use is 0.76, meaning that 76% can be explained by perceived benefits and perceived convenience. Meanwhile, the remaining 24% can be explained by other factors not examined in this study.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;208320131-
dc.subjectpersepsi manfaaten_US
dc.subjectpersepsi kemudahanen_US
dc.subjectminat penggunaanen_US
dc.subjectperceived usefulnessen_US
dc.subjectperceived waseen_US
dc.subjectinterest in useen_US
dc.titlePengaruh Persepsi Manfaat dan Persepsi Kemudahan Terhadap Minat Penggunaan Dompet Digital Dana Pada Mahasiswa Prodi Manajemen Universitas Prima Indonesiaen_US
dc.title.alternativeThe Influence of Perceived Benefits and Perceived Ease of Use on Intention to Use Digital Fund Wallet for Management Study Program Students at Prima Indonesia Universityen_US
dc.typeThesisen_US
Appears in Collections:SP - Management

Files in This Item:
File Description SizeFormat 
208320131 - Desi Ratnasari Tarigan Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.28 MBAdobe PDFView/Open
208320131 - Desi Ratnasari Tarigan Chapter IV.pdf
  Restricted Access
Chapter IV609.07 kBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.