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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Lubis, Adelina | - |
dc.contributor.advisor | Aisyah, Nur | - |
dc.contributor.author | Damanik, Devanan | - |
dc.date.accessioned | 2024-12-05T03:52:54Z | - |
dc.date.available | 2024-12-05T03:52:54Z | - |
dc.date.issued | 2024-10-01 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/25965 | - |
dc.description | 77 Halaman | en_US |
dc.description.abstract | Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, brand image dan kepercayaan terhadap loyalitas pelanggan konsumen Toko Roti Ganda Pematangsiantar. Jenis penelitian yang digunakan adalah deskriptif kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari angket (kuisioner) yang disebarkan kepada responden dan data sekunder yang diperoleh dari penelitian sebelumnya, literature yang terkait dengan penelitian. Penelitian ini memusatkan lokasi pada pengaruh kualitas produk dan brand image serta kepercayaan pelanggan terhadap loyalitas pelanggan dan sumber tersebut dari konsumen Roti Ganda Pematangsiantar di Kecamatan Siantar Utara. Alat analisis yang digunakan dalam penelitian ini adalah dengan bantuan Program SPSS versi 26. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan kualitas produk secara parsial terhadap loyalitas pelanggan Roti Ganda Pematangsiantar, Terdapat pengaruh signifikan brand image secara terhadap loyalitas pelanggan Roti Ganda Pematangsiantar, Terdapat pengaruh signifikan kepercayaan secara parsial terhadap loyalitas pelanggan Roti Ganda Pematangsiantar dan Terdapat pengaruh kualitas produk, brand image dan kepercayaan pelanggan secara simultan terhadap loyalitas pelanggan Roti Ganda Pematangsiantar, yaitu sebesar 81,5%. This study aims to analyze the effect of product quality, brand image and trust on customer loyalty of Pematangsiantar Roti Ganda Shop consumers. The type of research used is descriptive quantitative. The data used in this study are primary data obtained from questionnaires distributed to respondents and secondary data obtained from previous research, literature related to the research. This study focuses on the effect of product quality and brand image and customer trust on customer loyalty and the source is from consumers of Roti Ganda Pematangsiantar in North Siantar District. The analytical tool used in this research is with the help of the SPSS version 26 program. The results showed that there is a significant effect of product quality partially on customer loyalty of Roti Ganda Pematangsiantar, there is a significant effect of brand image partially on customer loyalty of Roti Ganda Pematangsiantar, there is a significant effect of trust partially on customer loyalty of Roti Ganda Pematangsiantar and there is an effect of product quality, brand image and customer trust simultaneously on customer loyalty of Roti Ganda Pematangsiantar, which is 81.5%. | en_US |
dc.language.iso | id | en_US |
dc.publisher | UNIVERSITAS MEDAN AREA | en_US |
dc.relation.ispartofseries | NPM;208320246 | - |
dc.subject | kualitas produk | en_US |
dc.subject | brand image | en_US |
dc.subject | kepercayaan | en_US |
dc.subject | loyalitas pelanggan | en_US |
dc.subject | product quality | en_US |
dc.subject | brand image | en_US |
dc.subject | trust | en_US |
dc.subject | customer loyalty | en_US |
dc.title | Pengaruh Kualitas Produk dan Brand Image Serta Kepercayaan terhadap Loyalitas Konsumen Toko Roti Ganda Pematangsiantar | en_US |
dc.title.alternative | The Influence of Product Quality and Brand Image and Trust on Consumer Loyalty at the Ganda Pematangsiantar Bakery Shop | en_US |
dc.type | Skripsi Sarjana | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
208320246 - Devanan Damanik - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 3.57 MB | Adobe PDF | View/Open |
208320246 - Devanan Damanik - Chapter IV.pdf Restricted Access | Chapter IV | 793.72 kB | Adobe PDF | View/Open Request a copy |
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