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Title: | Pengaruh Persepsi Manfaat dan Kemudahan Penggunaan terhadap Keputusan Penggunaan Aplikasi OVO pada Mahasiswa Fakultas Ekonomi Universitas Prima Indonesia |
Other Titles: | The Influence of Perceived Benefits and Ease of Use on Usage Decisions OVO application for students at the Faculty of Economics, Prima Indonesia University |
Authors: | Febrianti, Vina |
metadata.dc.contributor.advisor: | Sabrina, Hesti |
Keywords: | Persepsi Manfaat;Kemudahan Penggunaan;Keputusan Penggunaan;Perceived Benefits;Ease of Use;Decision to Use |
Issue Date: | Sep-2024 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;178320292 |
Abstract: | Penelitian ini bertujuan untuk Mengetahui “Pengaruh Persepsi Manfaat Dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan Aplikasi OVO Pada Mahasiswa Fakultas Ekonomi Universitas Prima Indonesia. Jenis penelitian yang akan digunakan adalah jenis penelitian penelitian Asosiatif. Populasi adalah seluruh mahasiswa di Fakultas Ekonomi Universitas Prima Indonesia yang dikatahui dari stambuk 2022 sebanyak 598 orang dengan menggunakan teknik rumus slovin, maka diketahui jumlah sampel yang akan diteliti sebanyak 86 responden yang diambil dari sebagian populasi. Berdasarkan hasil uji hipotesis (uji t) bahwa variabel Persepsi Manfaat berpengaruh positif dan signifikan terhadap Keputusan Penggunaan. Dimana taraf signifikan α 5% nilai nilai thitung 2,557 > ttable 1,986 dan nilai p-value pada kolom sig. 0,012 < 0.05 artinya signifikan. Hal ini menjelaskan bahwa Persepsi Manfaat berpengaruh positif dan signifikan terhadap Keputusan Penggunaan pada Mahasiswa Fakultas Ekonomi Universitas Prima Indonesia dan taraf siginifikan α 5% nilai nilai thitung 5,508 > ttable 1,986 dan nilai p-value pada kolom sig. 0,000 < 0.05 artinya signifikan. Hal ini menjelaskan Kemudahan Penggunaan berpengaruh positif dan signifikan terhadap signifikan terhadap Keputusan Penggunaan pada Mahasiswa Fakultas Ekonomi Universitas Prima Indonesia. This research aims to determine "The influence of perceived benefits and ease of use on decisions to use the OVO application among students at the Faculty of Economics, Prima Indonesia University. The type of research that will be used is associative research. The population is all students at the Faculty of Economics, Prima Indonesia University, it is known from the 2022 standard that there are 598 people using the Slovin formula technique, so it is known that the number of samples to be studied is 86 respondents taken from part of the population. Based on the results of the hypothesis test (t test), the Perception of Benefits variable has a positive and significant effect on Usage Decisions. Where the significance level α is 5%, the tcount value is 2,557 > ttable 1.986 and the pvalue is in the sig column. 0.012 < 0.05 means significant. This explains that Perception of Benefits has a positive and significant effect on Usage Decisions among Students at the Faculty of Economics, Prima Indonesia University and the significance level is α 5%, the t-value is 5,508 > ttable 1.986 and the p-value is in the sig column. 0.000 < 0.05 means significant. This explains that Ease of Use has a positive and significant effect on Usage Decisions among Students at the Faculty of Economics, Prima Indonesia University. |
Description: | 62 Halaman |
URI: | https://repositori.uma.ac.id/handle/123456789/26024 |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
178320292 - Vina Febrianti Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 2.4 MB | Adobe PDF | View/Open |
178320292 - Vina Febrianti Chapter IV.pdf Restricted Access | Chapter IV | 812.19 kB | Adobe PDF | View/Open Request a copy |
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