Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/26112
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorSuryani, Wan-
dc.contributor.authorWiguna, Muhammad Reyhan-
dc.date.accessioned2024-12-23T04:01:10Z-
dc.date.available2024-12-23T04:01:10Z-
dc.date.issued2024-10-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/26112-
dc.description70 Halamanen_US
dc.description.abstractUntuk mengetahui pengaruh persepsi risiko terhadap minat beli konsumen pada Home Brewer’s Indische Medan, pengaruh kepercayaan terhadap minat beli konsumen pada Home Brewer’s Indische Medan dan pengaruh perspsi risiko dan kepercayaandan terhadap minat beli konsumen pada Home Brewer’s Indische Medan. Penelitian ini menggunakan penelitian asosiatif yaitu penelitian yang bertujuan untuk mengetahui hubungan dua variabel atau lebih, dimana variabel diukur dengan skala likert. Dalam penelitian ini menggunakan sampel konsumen yang berkunjung ke Home Brewer’s Indische Medan sebanyak 85 orang. Berdasarkan hasil penelitian disimpulkan bahwa persepsi risiko dan kepercayaan berpengaruh secara parsial dan simultan (bersamasamas) terhadap minat beli konsumen pada Home Brewer’s Indische Medan. To determine the effect of perceived risk on consumer purchase intention at Home Brewer's Indische Medan, the effect of trust on consumer purchase intention at Home Brewer's Indische Medan and the effect of risk perception and trust on consumer purchase intention at Home Brewer's Indische Medan. This study uses associative research, which is research that aims to determine the relationship between two or more variables, where the variables are measured using a Likert scale. In this study, a sample of consumers who visited the Home Brewer's Indische Medan used as many as 85 people. Based on the results of the study, it was concluded that perceived risk and trust have a partial and simultaneous effect on consumer buying interest at Home Brewer's Indische Medan.en_US
dc.language.isoiden_US
dc.publisherNiversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;178320286-
dc.subjectPersepsi Risikoen_US
dc.subjectMinat Belien_US
dc.subjectKepercayaanen_US
dc.subjectPerceived Risken_US
dc.subjectTrusten_US
dc.subjectIntention to Buyen_US
dc.titlePengaruh Persepsi Risiko dan Kepercayaan terhadap Minat Beli Konsumen pada Home Brewer’s Indesche Kota Medanen_US
dc.title.alternativeThe Influence of Risk Perception and Trust on Consumer Purchase Interest in Home Brewer's Indesche Medan Cityen_US
dc.typeThesisen_US
Appears in Collections:SP - Management

Files in This Item:
File Description SizeFormat 
178320286 - Muhammad Reyhan Wiguna Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.62 MBAdobe PDFView/Open
178320286 - Muhammad Reyhan Wiguna Chapter IV.pdf
  Restricted Access
Chapter IV609.07 kBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.