Pengaruh Country Of Origin dan Halal Awareness terhadap Keputusan Pembelian Mie Samyang Asal Korea di Swalayan 88 Medan

Abstract

Tujuan Penelitian ini adalah untuk menganalisis pengaruh Country of Origin dan Halal Awareness terhadap keputusan pembelian Mie Samyang asal Korea di swalayan 88 medan. Metode penelitian yang dilakukan adalah penelitian eksploratif, dimana variabel diukur dengan skala likert. Metode pengumpulan data dilakukan dengan wawancara (interview), dengan daftar pertanyaan (questionnaire). Jumlah sampel penelitian yang ditentukan dengan rumus Slovin yang berjumlah 53 responden untuk tahap pengolahan data menggunakan perangkat lunak SPSS versi 23, dengan analisis deskriptif serta beberapa tahap pengujian diantaranya Uji validitas dan reliabilitas, Uji Asumsi Klasik, dan Uji Statistik. Hasil penelitian ini menunjukkan bahwa: (1) secara parsial variabel Country Of Origin (X1) mempengaruhi keputusan pembelian (Y) Mie Samyang Asal Korea di Swalayan 88 Medaan, (2) secara parsial variabel Halal Awareness (X2) mempengaruhi keputusan pembelian (Y) Mie Samyang Asal Korea di Swalayan 88 Medan, (3) terdapat pengaruh yang positif dan signifikan antara Country of Origin dan Halal Awareness terhadap keputusan pembelian Produk Mie Samyang Asal Korea di Swalayan 88 Medan The purpose of this research was to analyze the influency Country of Origin and Halal Awareness on purchase decisions Samyang Noodle from korean at Swayan 88 medan. The methodology of this research the researcher used is exploratory research, where the variables are measured using a Likert scale and the collection of the data used interview (interview) and (questionnaire.). according to slovin formula this research use 53 responded. For analyze the data the researcher use descriptive analyse and another test such as validity test and reabilitas, classical assumption test, and statistical test and processing of data use SPSS Aplication 23 Version. The results of this research showed that: (1) the partially variable Country of Origin (X1) is influenced consumer purchase decisions (Y) Samyang Noodle from korean at Swalayan 88 Medan. (2) the partially variable Halal Awareness (X2) affect consumer purchase decisions (Y) Samyang Noodle from korean at Swalayan 88 Medan (3) there is a positive and significant influence between Country of Origin and Halal Awareness consumer purchase decisions Samyang Noodle at Swalayan 88 Medan.