Kinerja Pemasaran Jeruk Siam di Desa Cingkes Kecamatan Dolok Silou Kabupaten Simalungun

Abstract

Penelitian ini bertujuan untuk mengetahui, saluran pemasaran, margin pemasaran, biaya dan keuntungan pemasaran, farmer share dan efesiensi pemasaran Kabupaten Simalungun. Penelitian ini dilakukan di Desa Cingkes Kecamatan Dolok Silou Kabupaten Simalungun. Jumlah populasi dalam penelitian ini berjumlah 367 petani jeruk siam dengan penentuan responden menggunakan metode simple random sampling. Penentuan sampel menggunakan metode slovin maka di dapat jumlah sampel 24 petani jeruk siam dan 7 pedagang pengumpul jeruk siam. Teknik pegumpulan data dilakukan dengan cara wawancara dan dokumentasi. Analisis data yang digunakan dengan analisis margin pemasaran, biaya pemasaran, keuntungan pemasaran, farmer share, dan efisiensi pemasaran. Hasil penelitian menunjukkan saluran pemasaran di lokasi penelitian adalah petani dan pedagang pengumpul, hasil margin pemasaran didapat antara pedagang pengumpul dan petani sebesar Rp. 4.270/Kg. Biaya pemasaran didapat sebesar Rp. 2.672/Kg. Keuntungan pemasaran didapat sebesar Rp. 1.598/Kg, dengan farmer share didapat sebesar 66,77%, efisiensi pemasaran sudah efisien karna hasil presentase didapat sebesar 20,7%. This research aimed determine the marketing channels, marketing margins, marketing cost and profits, farmer share and marketing efficiency in Simalungun Regency. The research was conducted in Cingkes village, Dolok Silou District, Simalungun Regency. The population in this research consisted of 367 Siam orange farmers, and respondents were determined using the simple random sampling method The sampel was determined using the Slovin method, resulted in a total sample of 24 Siam orange farmers and 7 Siam orange collecting traders. Data collecting techniques included interviews and documentation. Dta analysis was conducted using marketing margin analysis, marketing cost analysis, marketing profit analysis, farmer share, and marketing efficiency.. The research results showed that the marketing channel at the research location consited of farmers and collecting traders. The marketing margin between collecting traders and farmers was found to be IDR. 4,270/Kg. The marketing costs was IDR Rp. 2,6721Kg and the marketing profit was IDR. 1,598/Kg, with a farmer share of 66.77%. Marketing efficiency was considered efficicient as the percentage result was 20.7%.