Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/27755
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dc.contributor.advisormeutia, Riza Fanny-
dc.contributor.advisorKhairunnisak-
dc.contributor.authorSyahira, Raissa-
dc.date.accessioned2025-07-15T04:54:11Z-
dc.date.available2025-07-15T04:54:11Z-
dc.date.issued2025-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/27755-
dc.description14 Halamanen_US
dc.description.abstractTujuan penelitian ini adalah menganalisis pengaruh brand wonderfull Indonesia dan persepsi wisatawan terhadap minat berkunjung kembali pada objek wisata Istana Maimun Medan. Banyaknya responden dalam penelitian ini yaitu 71 responden yang diperoleh dengan Rumus Slovin, sedangkan Teknik pengambilan sampel yang digunakan adalah Accidental Sampling. Jenis data yang digunakan di dalam penelitian ini adalah data primer dalam bentuk cross section data yang diperoleh dengan menggunakan kuisioner. Metode analisis data dalam penelitian ini adalah regresi linear berganda dengan bantuan Software SPSS. Hasil penelitian menemukan bahwa brand wonderfull Indonesia berpengaruh positif dan signifikan terhadap minat berkunjung kembali, sehingga H1 diterima dan persepsi wisatawan berpengaruh positif dan signifikan terhadap minat berkunjung kembali, sehingga H2 diterima. Hasil pengujian secara simultan membuktikan bahwa brand wonderfull Indonesia dan persepsi wisatawan secara simultan berpengaruh signifikan terhadap minat berkunjung kembali, sehingga H3 diterima The aim of this research is to analyze the influence of the Indonesian wonderfull brand and tourists' perceptions of their interest in revisiting the Medan Maimun Palace tourist attraction. The number of respondents in this research are 71 respondents obtained using the Slovin Formula, while the sampling technique used was Accidental Sampling. The type of data used in this research is primary data in the form of cross section data obtained using a questionnaire. The data analysis method in this research is multiple linear regression with the help of SPSS software. The research results found that the wonderful Indonesian brand had a positive and significant effect on interest in returning to visit, so that H1 is accepted and tourists' perceptions had a positive and significant effect on interest in returning to visit, so that H2 is accepted. Simultaneous test results prove that the wonderful Indonesian brand and tourists' perceptions simultaneously have a significant effect on interest in returning to visit, so that H3 is accepteden_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;198320113-
dc.subjectWonderful Indonesiaen_US
dc.subjectPersepsi Wisatawanen_US
dc.subjectMinat Berkunjung Kembalien_US
dc.subjectinterest in revisitingen_US
dc.subjecttourist perceptionen_US
dc.titlePengaruh Brand Wonderfull Indonesia dan Persepsi Wisatawan Terhadap Minat Berkunjung Kembali pada ObjekWisata Istana Maimun Medanen_US
dc.title.alternativeThe Influence of the Wonderful Indonesia Brand and Tourist Perceptions on the Interest in Revisiting the Maimun Palace Tourist Attraction in Medanen_US
dc.typeArticleen_US
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