Pengaruh Perilaku Kewirausahaan dan Karakteristik Individu terhadap Keberhasilan Usaha UMKM di Pasar Tradisional Sei Sikambing Medan

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh perilaku kewirausahaan dan karakteristik individu terhadap keberhasilan usaha UMKM sektor pedagang pakaian di Pasar Tradisional Sei Sikambing Medan. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Populasi penelitan adalah pelaku UMKM sektor pedagang pakaian di pasar tradisional Sei Sikambing Medan yang berjumlah 55 pelaku usaha dengan teknik pengambilan sampel dilakukan dengan sampel jenuh sehingga jumlah sampel terpilih adalah 55 sampel. Teknik pengumpulan data dilakukan dengan observasi, kuesioner, dan wawancara Teknik Analisis data dilakukan dengan bantuan Software SPSS versi 27 dimana teknik analisis data dilakukan dengan uji regresi linier, uji parsial dan uji simultan. Hasil penelitian menunjukkan bahwa perilaku kewirausahaan berpengaruh positif dan signifikan terhadap keberhasilan usaha UMKM sektor pedagang pakaian di pasar tradisional Sei Sikambing Medan. Karakteristik individu berpengaruh positif signifikan dan signifikan terhadap keberhasilan usaha UMKM sektor pedagang pakaian di pasar tradisional Sei Sikambing Medan. Perilaku kewirausahaan dan karakteristik individu secara simultan berpengaruh positif dan signifikan terhadap keberhasilan usaha UMKM sektor pedagang pakaian di pasar tradisional Sei Sikambing Medan. Hasil uji determinasi menunjukkan kekuatan kontribusi pengaruh perilaku kewirausahaan dan karakteristik individu sebesar 46,2% terhadap keberhasilan usaha pelaku UMKM sektor pedagang pakaian di pasar tradisional Sei Sikambing Medan. This research aims to analyze the influence of entrepreneurial behavior and individual characteristics on the success of MSME businesses in the clothing merchant sector at the Sei Sikambing Traditional Market, Medan. The type of research used is quantitative research. The research population was MSME actors in the clothing trading sector in the Sei Sikambing Medan traditional market, totaling 55 business actors with a sampling technique carried out using saturated samples so that the number of samples selected was 55 samples. Data collection techniques were carried out using observation, questionnaires and interviews. Data analysis techniques were carried out with the help of SPSS for Windows version 27 software where data analysis techniques were carried out using linear regression tests, partial tests and simultaneous tests. The results of the research show that entrepreneurial behavior has a positive and significant effect on the success of MSME businesses in the clothing merchant sector at the Sei Sikambing traditional market in Medan. Individual characteristics have a significant and positive effect on the success of MSME businesses in the clothing merchant sector in the Sei Sikambing traditional market in Medan. Entrepreneurial behavior and individual characteristics simultaneously have a positive and significant effect on business success of MSME businesses in the clothing merchant sector in the Sei Sikambing traditional market in Medan. The results of the determination test show that the strength of the contribution of the influence of entrepreneurial behavior and individual characteristics is 46.2% on the business success of MSME in the clothing merchant sector in the Sei Sikambing traditional market, Medan.