Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/28528
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Meutia, Riza Fanny | - |
dc.contributor.author | Rahayu, M. Rio Parada | - |
dc.date.accessioned | 2025-09-12T06:54:41Z | - |
dc.date.available | 2025-09-12T06:54:41Z | - |
dc.date.issued | 2025 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/28528 | - |
dc.description | 7 Halaman | en_US |
dc.description.sponsorship | Penelitian ini bertujuan untuk mengetahui pengaruh Media Advertisement dan Sales Promotion dalam meningkatkan minat masyarakat (studi pada Centra celluer Aceh tamiang). Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan menggunakan metode survei dan juga menggunakan teknik pengumpulan data menggunakan kuesioner untuk mengetahui pengaruh Media Advertisement dan Sales Promotion dalam meningkatkan minat masyarakat (studi pada Centra celluer Aceh tamiang)Hasil penelitian menunjukkan bahwa minat beli Centra celluer Aceh tamiang sebelum dan sesudah menggunakan Media Advertisement dan Sales Promotion dapat meningkatkan minat beli masyarakat. Promosi yang dilakukan Sales dan beberapa konten menarik tentang Centra celluer Aceh tamiang digunakan untuk menambah ataupun memperluas jangkauan pembeli diluar dari Aceh Tamiang. This study aims to determine the effect of Media Advertisement and Sales Promotion in increasing public interest (study at Centra Celluer Aceh Tamiang). The research method used in this study is quantitative research using the survey method and also using data collection techniques using questionnaires to determine the effect of Media Advertisement and Sales Promotion in increasing public interest (study at Centra Celluer Aceh Tamiang) The results of the study indicate that the interest in buying Centra Celluer Aceh Tamiang before and after using Media Advertisement and Sales Promotion can increase public interest in buying. Promotions carried out by Sales and some interesting content about Centra Celluer Aceh Tamiang are used to increase or expand the reach of buyers outside of Aceh Tamiang. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;188320089 | - |
dc.subject | Media Advertisement | en_US |
dc.subject | Sales Promotion | en_US |
dc.subject | Minat Beli | en_US |
dc.subject | Media Advertisement | en_US |
dc.subject | Media Advertisement | en_US |
dc.subject | Buying Interest | en_US |
dc.title | Pengaruh Media Advertisement Dan Sales Promotion Terhadap Keputusan Pembelian (Studi Pada Central Celluler Aceh Tamiang)Pengaruh Media Advertisement Dan Sales Promotion Terhadap Keputusan Pembelia (Studi Pada Central Celluler Aceh Tamiang) | en_US |
dc.title.alternative | The Influence of Media Advertisement and Sales Promotion on Purchase Decisions (A Study at Central Cellular Aceh Tamiang) | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
188320089 - M. Rio Parada Rahayu - Fulltext.pdf | Fulltext | 1.03 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.