Hubungan Antara Kontrol Diri dengan Impulsive Buying pada Remaja Pengguna Akun Tiktok Shop di SMP N 22 Medan

Abstract

Penelitian bertujuan melihat hubungan kontrol diri dengan impulsive buying pada pengguna akun tiktok shop di SMP N 22 Medan. Sebelumnya, peneliti melakukan uji coba try out untuk melihat validitas dan realibilitas kepada siswa dengan karakteristik yang sama berjumlah 50 responden. Populasi berjumlah 288 siswa. Sampel dalam penelitian adalah siswa yang sering berbelanja impulsif di akun tiktok shop berjumlah 80 responden. Teknik pengambilan sampel menggunakan purposive sampling. Hasil penelitian menggunakan teknik korelasi product moment (𝑟𝑥𝑦) = -0.256 dengan nilai P = 0,022 > 0.05 jika nilai signifikansi p < 0.05. Artinya Semakin tinggi kontrol diri, maka semakin rendah impulsive buying . Sebaliknya semakin rendah kontrol diri , maka semakin tinggi impulsive buying. Sehingga hipotesis diterima. Berdasarkan hasil analisis data, diketahui pengaruh kontrol diri tergolong sedang dengan nilai mean hipotetik sebesar 92.5 dan mean empiriknya sebesar 82.06. Selanjutnya impulsive buying dapat disimpulkan memperoleh hasil tinggi dengan nilai hipotetik sebesar 95 dan nilai empiriknya sebesar 115.73. Kontrol Diri berkontribusi sebesar 6.6% terhadap munculnya Impulsive Buying. This research aimed to examine the correlation between self-control and implsive buying among the teenagers using tiktok shop in SMP N 22 Medan. Previously, researchers conducted a tryout test to assess the validity and reliability of the instrument with students who had similar characteristics, totaling 50 respondents. The sample in this research consisted of 80 members who had frequently shopping implusively through tiktok shop accounts. The sampling technique used was purposive sampling. The results of the research using the product-moment correlation technique showed a correlation of (𝑟𝑥𝑦) = -0.256 with p = 0.022> 0.05. This indicates that as self-control decreases, impulsive buying increases. Conversely, as self-control increases, impulsive buying decreases. Thus, the hypothesis is accepted. Based on the data analysis, the effect of self-control was categorized as found to be moderate with a hypothetical mean of 92.5 and an empirical mean 82.06. Meanwhile, impulsive buying was high with a hypothetical mean of 95 and an empirical mean of 115.73. Self-control contributed 6.6% to the impulsive buying.