Pengaruh Self Esteem terhadap Celebrity Worship pada Komunitas Wibu Mau Pigi Event Medan

Abstract

Penelitian ini bertujuan mengetahui pengaruh self-esteemterhadap celebrity worship pada komunitas Wibu Mau Pigi Event Medan. Celebrity worship dipahami sebagai keterikatan emosional, kognitif, dan perilaku yang berlebihan terhadap selebriti atau karakter fiksi, sering kali sebagai kompensasi psikologis. Penelitian menggunakan pendekatan kuantitatif dengan regresi linear sederhana pada 126 responden melalui metode accidental sampling. Alat ukur yang digunakan adalah modifikasi Self-Esteem Scale (Rosenberg, Mruk, 2006) dan Celebrity Worship Anime Scale (McCutcheon et al., 2002) dengan dimensi entertainment social, intense personal, dan borderline pathological. Hasil menunjukkan pengaruh negatif signifikan antara self-esteem dan celebrity worship (r = -0,428; p < 0,01) dengan kontribusi 16,8%. Mayoritas responden berada pada kategori sedang, namun selfesteemrendah cenderung meningkatkan celebrity worship, khususnya pada dimensi intense personal. Kesimpulannya, celebrity worship dapat bersifat adaptif maupun patologis tergantung intensitas, dukungan sosial, serta karakteristik psikologis individu. This study examines the influence of self-esteem on celebrity worship among members of the Wibu Mau Pigi Event Medan community. Celebrity worship is defined as excessive emotional, cognitive, and behavioral attachment to celebrities or fictional characters, often as psychological compensation. Using a quantitative approach, simple linear regression was conducted with 126 respondents selected through accidental sampling. Self-esteem was measured using Rosenberg’s Self-Esteem Scale (as cited in Mruk, 2006), encompassing self-competence and self-liking. Celebrity worship was assessed with a modified Celebrity Worship Anime Scale (McCutcheon et al., 2002), comprising entertainment-social, intense-personal, and borderline-pathological dimensions. Results revealed a significant negative correlation (r = -0.428, p < 0.01), with celebrity worship explaining 16.8% of self-esteem variance. Most respondents scored moderately, but lower self-esteem related to higher celebrity worship, especially intense-personal involvement. Findings align with prior research and suggest celebrity worship is neither wholly pathological nor adaptive, depending on intensity, social support, and individual psychological traits.