Perbedaan Minat Beli Ditinjau Dari Merek Skincare Lokal dan Non Lokal Pada Siswa SMA Swasta Eria Medan

Abstract

Penelitian ini bertujuan untuk mengetahui perbedaan minat beli ditinjau dari merek skincare lokal dan non lokal pada siswa SMA Swasta Eria Medan. Hipotesis yang diajukan adalah ada perbedaan minat beli dengan asumsi minat beli skincare lokal lebih tinggi dibanding skincare non lokal. Penulisan ini menggunakan metode kuantitatif komparatif. Jumlah populasi 192 siswa, dan teknik sampling yang dilakukan adalah total sampling yang berjumlah 77 siswa yang menggunakan skincare lokal dan 62 siswa yang menggunakan skincare non lokal. Metode analisis data menggunakan teknik analisis independent T-test. Berdasarkan hasil perhitungan independent T-test diketahui bahwa nilai sig 0,316>0,05. Dengan demikian diketahui bahwa tidak ada perbedaan minat beli antara skincare lokal dan non lokal, sehingga hipotesis yang diajukan ditolak. Minat beli skicare lokal tergolong sedang dengan nilai mean empirik 75,31 dan nilai SD minat beli skincare lokal 5.492, sedangkan minat beli skincare non lokal tergolong tinggi dengan nilai mean empirik 75.73 dan nilai SD minat beli skincare non lokal 4.447. This study aims to determine the difference in purchasing interest between local and non-local skincare brands among students at Eria Private High School in Medan. The hypothesis is that there is a difference in purchasing interest, assuming that purchasing interest in local skincare is higher than non-local skincare. This study uses a comparative quantitative method. The population consists of 192 students, and the sampling technique used is total sampling, which includes 77 students who use local skincare and 62 students who use non-local skincare. The data analysis method uses the independent T-test technique. Based on the results of the independent T-test calculation, it is known that the sig value is 0.316>0.05. Thus, it is known that there is no difference in purchasing interest between local and non-local skincare products, so the proposed hypothesis is rejected. The purchasing interest in local skincare products is classified as moderate with an empirical mean value of 75.31 and an SD value of 5.492, while the purchasing interest in non-local skincare products is classified as high with an empirical mean value of 75.73 and an SD value of 4.447.