Pengaruh Kontrol Diri Terhadap Perilaku Impulsive Buying Pada Anggota Remaja Masjid Desa Perbarakan

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kontrol diri terhadap perilaku impulsive buying pada anggota remaja masjid Desa Perbarakan. Hipotesis yang diajukan dalam penelitian ini adalah adanya pengaruh negatif kontrol diri terhadap perilaku impulsive buying pada remaja masjid. Penelitian dilakukan terhadap 55 anggota remaja masjid dengan menggunakan purposive sampling. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan korelasional. Data dikumpulkan melalui skala kontrol diri dan skala impulsive buying yang telah diuji validitas dan reliabilitasnya. Metode analisis data yang digunakan adalah regresi linear sederhana. Hasil yang di peroleh dalam penelitian ini adalah terdapat pengaruh negatif yang signifikan p = 0,000 < 0,05 dengan nilai square sebesar R² = 0,514. Artinya semakin tinggi kontrol diri maka semakin rendah perilaku impulsive buying. Sebaliknya semakin rendah kontrol diri maka semakin tinggi perilaku impulsive buying, sehingga hipotesis diterima. Dari hasil analisis, diketahui bahwa kontrol diri tergolong sedang dengan mean hipotetik sebesar 55 dan mean empiriknya 54,71. Sedangkan perilaku impulsive buying tergolong sedang dengan mean hipotetik sebesar 75 dan mean empiriknya 76,30.Dengan demikian sumbangan variabel kontrol diri terhadap impulsive buying sebesar 51,4%. This study aims to determine the effect of self-control on impulsive buying behavior among members of the youth mosque community in Perbarakan Village. The hypothesis proposed in this study is that there is a negative effect of self-control on impulsive buying behavior among youth mosque members. The study was conducted on 55 members of the youth mosque using purposive sampling. This research employed a quantitative method with a correlational approach. Data were collected using a self-control scale and an impulsive buying scale that had been tested for validity and reliability. The data analysis method used was simple linear regression. The results of the study showed a significant negative effect with p = 0.000 < 0.05 and an R² value of 0.514. This means that the higher the self-control, the lower the impulsive buying behavior. Conversely, the lower the self-control, the higher the impulsive buying behavior, thus the hypothesis is accepted. Based on the analysis results, self-control was categorized as moderate, with a hypothetical mean of 55 and an empirical mean of 54.71. Meanwhile, impulsive buying behavior was also categorized as moderate, with a hypothetical mean of 75 and an empirical mean of 76.30. Therefore, the contribution of the self-control variable to impulsive buying behavior was 51.4%.