Akun Hendy Dion & Konsumsi Fashion (Studi Korelasional Akun Tiktok Hendy Dion Terhadap Pilihan Konsumsi Fashion Mahasiswa Fakultas Hukum Universitas Muhammadiyah Sumatera Utara)

Abstract

Untuk mengetahui hubungan akun Hendy Dion terhadap pilihan konsumsi fashion mahasiswa Fakultas Hukum Universitas Muhammadiyah Sumatera Utara. Untuk mengetahui berapa besar hubungan akun Hendy Dion terhadap pilihan konsumsi fashion mahasiswa Fakultas Hukum Universitas Muhammadiyah Sumatera Utara. Penelitian kuantitatif dipilih karena penelitian ini menggunakan angka-angka dalam mengukur data serta melakukan analisis statistik untuk menjawab hipotesis. Metode korelasional digunakan untuk mengetahui ada tidaknya hubungan serta tingkat keeratan antara variabel Akun TikTok Hendy Dion (X) dengan Pilihan Konsumsi Fashion Mahasiswa (Y). Subjek dalam penelitian ini adalah mahasiswa dengan jenis kelamin laki-laki di Fakultas Hukum Universitas Muhammadiyah Sumatera Utara (UMSU) yang aktif pada tahun akademik 2023. Sedangkan objek penelitian sebanyak 62 mahasiswa yang merupakan mahasiswa dengan jenis kelamin laki-laki d Fakultas Hukum UMSU tahun akademik 2023 yang mengetahui Akun TikTok Hendy Dion. Teknik analisis data yang digunakan uji normalitas, uji t, analisis determinasi (R2). Berdasarkan hasil penelitian disimpulkan bahwa nilai R yang dihasilkan sebesar 0,708 yang mengindikasikan hubungan yang erat antara Akun Hendy Dion (X) terhadap Pilihan Konsumsi Fashion (Y). Berdasarkan penelitian hubungan akun Hendy Dion terhadap pilihan konsumsi fashion mahasiswa Fakultas Hukum Universitas Muhammadiyah Sumatera Utara dengan teori komunikasi Harold D. Lasswell terletak pada kemampuan teori tersebut untuk membingkai dan menganalisis proses komunikasi yang terjadi di dalam platform akun Hendy Dion secara sistematis. To determine the relationship between Hendy Dion's account and the fashion consumption choices of students at the Faculty of Law, Muhammadiyah University of North Sumatra. To determine how big the relationship between Hendy Dion's account and the fashion consumption choices of students at the Faculty of Law, Muhammadiyah University of North Sumatra. Quantitative research was chosen because this study uses numbers in measuring data and conducting statistical analysis to answer the hypothesis. The correlation method was used to determine whether there is a relationship and the level of closeness between the Hendy Dion TikTok Account variable (X) and Student Fashion Consumption Choices (Y). The subjects in this study were male students at the Faculty of Law, Muhammadiyah University of North Sumatra (UMSU) who were active in the 2023 academic year. While the research objects were 62 male students at the Faculty of Law, UMSU in the 2023 academic year who knew Hendy Dion's TikTok Account. The data analysis techniques used were normality test, t-test, determination analysis (R2). Based on the results of the study, it was concluded that the resulting R value was 0.708 which indicated a close relationship between Hendy Dion's Account (X) and Fashion Consumption Choices (Y). Based on the research on the relationship between Hendy Dion's account and the fashion consumption choices of students at the Faculty of Law, Muhammadiyah University of North Sumatra, with Harold D. Lasswell's communication theory, it lies in the theory's ability to systematically frame and analyze the communication process that occurs on the Hendy Dion account platform.