Fungsi Komunikasi Pemerintahan Desa Dalam Penanganan Lingkungan Kumuh Di Desa Pagar Merbau I Kecamatan Percut Sei Tuan Kabupaten Deli Serdang

Abstract

Permasalahan lingkungan kumuh tidak hanya terjadi di wilayah perkotaan, tetapi juga mulai berkembang di kawasan pedesaan, termasuk di Desa Pagar Merbau I, Kecamatan Pagar Merbau, Kabupaten Deli Serdang, yang ditandai dengan buruknya sistem drainase, pengelolaan sampah yang belum memadai, kepadatan permukiman, serta rendahnya kesadaran masyarakat dalam menjaga kebersihan lingkungan sehingga memerlukan peran aktif pemerintah desa; penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif melalui teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi dengan informan kepala desa, perangkat desa, kepala dusun, tokoh masyarakat, serta warga Dusun I, kemudian dianalisis melalui reduksi data, penyajian data, dan penarikan kesimpulan; hasil penelitian menunjukkan bahwa fungsi komunikasi pemerintahan desa telah dijalankan melalui fungsi informatif, edukatif, dan persuasif seperti penyampaian informasi program kebersihan, ajakan gotong royong, serta sosialisasi pentingnya menjaga lingkungan, namun pelaksanaannya belum optimal karena adanya hambatan berupa belum maksimalnya penerapan fungsi rekreatif, keterbatasan anggaran kegiatan rekreatif-edukatif, dominannya pendekatan komunikasi formal, serta rendahnya minat dan partisipasi masyarakat, sehingga disimpulkan bahwa diperlukan penguatan strategi komunikasi pemerintahan desa yang lebih inovatif, kreatif, dan berkelanjutan dengan mengintegrasikan pendekatan rekreatif secara konsisten agar penanganan lingkungan kumuh di tingkat desa dapat berjalan lebih efektif. The problem of slum environments does not only occur in urban areas but has also begun to develop in rural areas, including Pagar Merbau I Village, Pagar Merbau Subdistrict, Deli Serdang Regency, which is characterized by poor drainage systems, inadequate waste management, dense settlements, and low public awareness of environmental cleanliness, thereby requiring an active role from the village government; this study uses a qualitative method with a descriptive approach, with data collected through interviews, observations, and documentation involving informants such as the village head, village officials, hamlet heads, community leaders, and residents of Hamlet I, and analyzed through data reduction, data presentation, and conclusion drawing; the results show that the village government communication functions have been implemented through informative, educative, and persuasive approaches, such as delivering information on cleanliness programs, encouraging mutual cooperation, and socializing the importance of maintaining the environment, however, their implementation has not been optimal due to obstacles such as the lack of application of recreational functions, limited budget for recreational-educative activities, the dominance of formal communication approaches, and low community interest and participation, therefore it is concluded that strengthening village government communication strategies that are more innovative, creative, and sustainable by consistently integrating recreational approaches is needed so that the handling of slum environments at the village level can be more effective.