Pengaruh Faktor Sosial Ekonomi Terhadap Pendapatan Produsen Pengecer Durian Di Kota Medan

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor sosial ekonomi (modal usaha, umur produsen, pengalaman produsen, dan jumlah tanggungan keluarga,) terhadap pendapatan produsen pengecer durian di Kota Medan. Penentuan daerah penelitian dilakukan secara purposive Sampling (sengaja) karena penentuan daerah penelitian diambil berdasarkan pertimbangan kriteria yang dimiliki oleh produsen pengecer durian. Penarikan sampel dilakukan secara Sampling jenuh atau sensus, sebanyak 28 sampel. Data yang diperoleh merupakan data primer dan data sekunder. Metode penelitian yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menyimpulkan bahwa faktor modal usaha dan pengalaman produsen merupakan faktor yang berpengaruh nyata terhadap pendapatan produsen pengecer durian di Kota Medan. Angka. R-square sebesar 0,690 artinya variabel-variabel bebas (modal usaha, umur produsen, pengalaman produsen, dan jumlah tanggungan keluarga) mampu menjelaskan variabel terikat (pendapatan produsen pengecer durian) sebesar 69,0%. Hambatan yang dihadapi oleh produsen pengecer durian adalah pada saat tidak musim panen sulitnya mendapatankan bahan baku, musim penghujan tiba buah mudah menjadi rusak/busuk hal ini juga mengakibatkan lamanya buah masuk sampai ke lokasi usaha, mengalami sepinya pelanggan yang mengakibatkan permintaan menjadi menurun. This study aims to analyze the influence of socio-economic factors (business capital, the age of manufactures, experience of the manufacturer and the number of family dependents) to income manufacturer retailer of durian in the city of Medan. The determination of research area is done by purposive sampling because the determinationof the study area taken based on consideration of the criteria that are owned by the manufacturer retailer of the durian. With drawal of the sample was saturated sampling of census, as many as 28 samples. The data obtained was primary and secondary data. The research method used is analysis multiple linear regression. The results of the study concluded that the business capital factors and experience the manufacturer a factor that significantly affect the income of producers retailers durian in Medan city. The figure R-Square of 0,690 variable means independent variables (business capital, the age of manufactures, experience of the manufacturer and the number of family dependents) is was able to explain the independent variable (the income of producers retailer durian) a mounted to 69,0%. The obstacle faced by manufacturer of durian retailers is when they are not harvesting season it’s hard to get the raw materials, in the rainy season arrives the fruit of being damaged/rotten this also resulted the duration fruit of entrance to the location of the effort, experiencing customer loneliness which resulted in decreased demand.