Hubungan Antara Kualitas Produk Dengan Kepuasan Pelanggan Pengguna Simpati Pada Mahasiswa Psikologi Universitas Medan Area

Abstract

Quality Product is the one way for improve customer satisfaction the while customer satisfaction is feeling of happy or disappointed with a product or service, where is needs and hope from customer can be fulfilled or es expacted. The aim of this research is to determine the relationship of product quality with customer satisfaction using simpati card on psychology student University of Medan Area Stambuk 16. Samples technique on this research is using survey technique. The data analysis technique used is the method of analysis Kerelasi Product Moment from Pearson. The result showed indicate there is a positive significant relationship beetween product quality and customer satisfaction it means that the hypothesis in this research is received. This is be evidenced with the value of correlation coefficient rxy = 0,121 with P = 0.001 0.050. The while is determination coeficient r2 is 12.1%. The calculation result of Mean Empirik dan Mean Hipotetik obtainable product quality is low 58.20 70.00 and customer satisfaction is low 52.73 72.50