Perbedaan Perilaku Membeli Jeans Ditinjau Dari Jenis Kelamin Pada Mahasiswa Psikologi UMA

Abstract

This research is quantitative research that aims to test and get data empirically about the difference of buying behavior of jeans in terms of gender on UMA student psychology. In line with the theoritical basis, then put forward a hypothesis that there is a difference in the behavior of buying jeans in terms of gender. Where the buying behavior of women is higher than men. Regular psychology student B 2014 amounted to 150. This study involved 82 students of regular psychology B 2014 as the subject of research. Sampling is done by purposive sampling technique. This study uses a Likert scale instrument for the scale of buying behavior. The scale of buying behavior is seen from the indicator by Sumartono (2002). This result is proved by anova coefficient F = 146,601 ; p = 0.000 < 0.010. Mean hypothetical buying behavior of women 142,5 and empirical mean 173,93. While Mean hypothetical buying behavior of men 142,5 and empirical mean 109,93. From the calculation of the hypothetical mean and empirical mean obtained the buying behavior of women is higher than men.