Analisis Persepsi Kualitas Dan Sikap Konsumen Terhadap Keputusan Konsumen Dalam Memilih Kursus Pada Mieko Art School Medan. Skripsi, tahun 2017

Abstract

The purpose of the study to be achieved by the authors of this study is to analyze whether the perception of quality have a positive and significant impact on consumer decisions in choosing courses in Mieko Art School Medan, whether consumer attitudes have a positive and significant impact on consumer decisions in choosing courses in Mieko Art School Medan as well as whether perceptions of quality consumer attitudes have a positive and significant impact on consumer decisions in choosing courses in Mieko Art School Medan. The population in this study were parents of students of Mieko Art School Medan wich amounted to 347 people, with sampling used is using Slovin formula obtained by this research sample amounted to 40 people. The data analysis technique used is Data Quality Test, Multiple Linear Regression Analysis Test, Classical Assumption Test and Hypotheses Test is T test (Partial), Test f (Simultaneous) and test Coefficient of Determination (R2). Based on the results of research and discussion, the authors draw conclusions in this study then obtained the answer of the problem formulation that is the perception of quality have a positive and significant impact on consumer decisions in choosing courses in Mieko Art School Medan, consumer attitudes have a positive and significant impact on consumer decisions in choosing courses in Mieko Art School Medan, perceptions of quality consumer attitudes have a positive and significant impact on consumer decisions in choosing courses in Mieko Art School Medan