Gambaran Pelaksanaan Social Responsibility (CSR) pada Masyarakat Sekitar PT Delima Makmur

Abstract

Corporate Social Responsibility (CSR) is a manifestation of awareness or action taken by the company as a sense of corporate responsibility to the community and the environment around the company. This study uses measurement tools of Corporate Social Responsibility scale through aspects of CSR based on the theory of International Standards Organization (ISO) 26000 on social responsibility (in Kartini, 2013) such as environment, society, human rights, labor, consumer, and organizational governance. This research uses descriptive quantitative method that aims to know the description of the implementation of Corporate Social Responsibility in the community around PT Delima Makmur. Sampling technique using purposive sampling. The sample in this study is the community living around PT Delima Makmur as many as 75 people. Data collection is done by using Likert scale method. Data collection tools use descriptive analysis techniques, standard deviation, mean and percentage. Based on validity test and reliability test of measuring instrument, it is known that the scale of Corporate Social Responsibility has score Corrected Item-Total Correlation ≥ 0.3; with a moving score of rbt = 0.303 to rbt = 0.610, with reliability score of Cronbach Alpha 0.928. Based on the results of descriptive analysis of Corporate Social Responsibility, the average value of Corporate Social Responsibility is 10%, 12% environmental aspect, 12% in fair practice, 12% from consumer aspect, human rights aspect by 15%, organizational governance aspects by 16%, and employment aspect of 23%. This shows that the implementation of Corporate Social Responsibility done by the company is higher in labor aspect, which is 23%. Keywords: Implementation of Corporate Social Responsibility (CSR)