Analisis Pengaruh Bakat Penjualan, Persepsi Peran, Tingkat Keahlian, dan Kepribadian Terhadap Kinerja Tenaga Penjual Pada PT.Astra International Tbk, Toyota (Auto 2000) Cabang Gatot Subroto Medan

Abstract

Analysis of the Influence of Sales Talent, Role Perception, Expertise Level, and Personality on Salesperson Performance AtPT.Astra International Tbk, Toyota (Auto 2000) Branch GatotSubroto Medan". The purpose of this research is to know the influence of sales talent, role perception, level of expertise and personality partially on salesmen performance at PT.Astra International Tbk, Toyota (Auto 2000)GatotSubroto Branch Medan. To know the influence of sales talent, role perception, skill level, and personality simultaneously to the performance of salespeople at PT.Astra International Tbk,Toyota (Auto 2000) Branch GatotSubroto Medan. This type of research is associative. The population in this research is all employees in PT.Astra International Tbk, Toyota (Auto 2000) Branch GatotSubroto Medan who work in the field of sales amounted to 60 people The sample in this research is all employees in PT.Astra International Tbk, Toyota (Auto 2000) Branch GatotSubroto Medan who work in the field of sales amounted to 60 people thus this research called saturated samples. The technique of data analysis using multiple linear regression analysis, with model equation y = 5.604 + 0.417 + 0.394 + 0.595 + 0.357. coefficient of determination with value R = 0.758 dam value R Square = 0.618. while the hypothesis test can be Fcount = 54.815 and Thitung is 5,215 for X4 and nlaikostanta 5.607 Based on the result of research, it is found that sales talent, role perception, skill level and personality partially influence to salesman performance at PT.Astra International Tbk, Toyota (Auto 2000) Branch GatotSubroto Medan. And sales talent, role perception, skill level, and personality simultaneously affect the performance of salespeople at PT.Astra International Tbk, Toyota (Auto 2000) Branch GatotSubroto Medan