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https://repositori.uma.ac.id/handle/123456789/8428| Title: | Analisis Efisiensi Pemasaran Kelapa Sawit Petani Rakyat di Desa Prapat Janji Kecamatan Buntu Pane Kabupaten Asahan |
| Authors: | Novida, Asri |
| metadata.dc.contributor.advisor: | Saleh, Khairul Saragih, Faoeza Hafiz |
| Keywords: | marketing margin;farmers share;marketing efficiency;palm oil |
| Issue Date: | Nov-2017 |
| Publisher: | Universitas Medan Area |
| Abstract: | The aim of this research is to know marketing channel, farmer's Share and to know marketing efficiency of palm oil farmer’s, in village Prapat Janji village, Buntu Pane subdistrict, Asahan district. The sampling method used a Disproportionate Stratified Random Sampling and Sensus Sampling. Sample this research were farmers, collecting traders, wholesalers, and palm oil factories in the village prapat pledge. Samples taken as many as 36 respondents. The result show that, there are 2 marketing channel of palm oil for smallholder farmers in the village Prapat Janji village which is consists of channel I : farmers to collecting traders to big traders to palm factory. And channel II : farmers to wholesalers to the palm oil mill. The margin of palm oil marketing on channel I was bigger than channel II which is Rp 333./ kg, and marketing channel II is more efficient than channel I which is 0.11%. Keywords: Marketing Margin, Farmer's Share and Marketing Efficiency, Palm Oil. |
| Description: | Tujuan Penelitian ini adalah untuk mengetahui saluran pemasaran dan farmer’s Share dan untuk mengetahui efisiensi pemasaran kelapa sawit petani rakyat di Desa Prapat Janji Kecamatan Buntu Pane Kabupaten Asahan. Metode pengambilan sampel dilakukan dengan metode Disproportionate Stratified Random Sampling dengan menggunakan rumus slovin dan Metode Sensus. Responden dalam penelitian ini adalah petani, pedagang pengumpul, pedagang besar, dan pabrik kelapa sawit di Desa Prapat Janji. Sampel yang diambil sebanyak 36 responden. Berdasarkan hasil penelitian terdapat 2 pola saluran pemasaran kelapa sawit petani rakyat di Desa Prapat Janji Kecamatan Buntu Pane Kabupaten Asahan yaitu saluran I terdiri dari petani ke pedagang pengumpul ke pedagang besar sampai ke pabrik kelapa sawit. Sedangkan saluran II terdiri dari petani ke pedagang besar sampai ke pabrik kelapa sawit. Margin pemasaran kelapa sawit pada saluran I lebih besar dari pada saluran II yakni sebesar Rp 333/kg. Saluran Pemasaran II lebih efisien dari pada saluran I yakni sebesar 0.11%.Kata Kunci : Margin Pemasaran, farmers Share dan Efisiensi Pemasaran, Kelapa Sawit. |
| URI: | https://repositori.uma.ac.id/handle/123456789/8428 |
| Appears in Collections: | SP - Agribusiness |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| asri novida.pdf | fulltext | 1.83 MB | Adobe PDF | View/Open |
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