Studi Deskriptif Gaya Hidup pada Mahasiswa Pengguna iPhone di Fakultas Psikologi Universitas Medan Area

Abstract

This study aims to determine the description of lifestyle on Iphone user. Lifestyle determinated based on VALS 2 which is devided into eight segments: actualizers, fulfilleds, believers, achievers, strivers, experiencers, makers, dan strugglers, however, student only use four segment for this research :believers, experiencers, strivers, andmakers.This study uses quantitative approach with descriptive quantitative method. Population in this research is Student of Faculty of Psychology, Medan Area University who using Iphone. Technique of sampling is Purposive sampling with 50 people as subject.The measuring tool which used in this research is a lifestyle scale compiled based on AIO techniques (Activities, Interest, and Opinion) (Kasali, 1998). Techniques used in testing normality with One-Sample Kolmogorov-Smirnov Test. The value (p) is 0.06> 0.05 so it can be concluded that the distribution of data is normally distributed.The results shows that the dominant lifestyle of Faculty of Psychology’s students, Medan Area University are the experiencers lifestyle with mean value (61,5400), the maximum value (64.00), and the minimum value (49.00). An interesting result is the experiencers lifestyle are more prevalent among middle-class students who use Iphone 5s and their mothers do not work and have high school education