Strategi Promosi Kedai Bakso Kurcaci Medan Melalui Media Sosial Instagram

Abstract

This research is motivated by the promotion done by Bakso Kurcaci Medan through Instagram which is one of the social media that is popular today .Bakso Kurcaci Medan uses Instagram as a medium to reach potential customers who will become customers. The problems raised in this research is how the promotion strategy of Bakso Kurcaci Medan in informing the product, persuade and remind the consumer through Instagram and how the consumer response to promotion strategy that has been done by Bakso Kurcaci Medan. The purpose of this research is to find out the promotion strategy of Bakso Kurcaci Medan in informing the product, to persuade and remind the consumer through Instagram and to know the consumer's response to the promotion strategy. This research uses qualitative method with data collection using unstructured interview technique to the owner and four visitors of Bakso Kurcaci Medan. Based on the results of research that the information through Instagram can be reached and accepted by prospective consumers so that it is able to persuade potential customers and remind customers to always faithfully visit the Bakso Kurcaci Medan.