Analisis Kinerja Perusahaan dengan Metode Balanced Scorecard pada PT. Ria Busana Cabang Iskandar Muda Medan

Abstract

The purpose of this study is to find out how the company's performance in achieving the maximum goal at PT. Ria Clothing Iskandar Muda Branch Medan, if measured by using the perspective that existed on the Balanced Scorecard method. This research uses descriptive research type and sampling using probability sampling method. the number of samples in this study amounted to 30 people. The data of this study were obtained from the company's financial statements, customer satisfaction questionnaires, data on the number of product innovations each year, and employee satisfaction questionnaires. The results of this study indicate that by using Balanced Scorecard performance method generally on financial perspective, customer perspective, and learning and growth perspective show good result, because the achievement of several increase every year in this company both in terms of finance, customer, product, and employees.