Persepsi Mahasiswa Tentang Mars Partai Perindo di MNC Group (Studi Deskriptif pada Mahasiswa Departemen Komunikasi FISIP USU)

Abstract

This research is based on the presence of Mars Perindo which aired on RCTI, Global TV, MNC TV and I-News repeatedly and continuously. The problem in this research is how the perception of Student Department of Communication FISIP USU about Mars Party Perindo at MNC Group, while the research objective is, to know Student Perception Department of Communication FISIP USU about Mars Party Perindo at MNC Group. To obtain the data used descriptive qualitative research methods, data collection techniques in this study was done by distributing questionnaires to 60 respondents who are active students of the Department of Communication FISIP USU. From the results of data collection found that the mars perindo that aired on the MNC Group majority of respondents as much as 61.7% said that Perindo mars that aired on the MNC Group to enhance the image of the party. So the conclusion in this research that Student Department of Communication FISIP USU have perception that said that image tend to be positive as a political imaging.