Pengaruh Lokasi dan Fasilitas Terhadap Kepuasan Konsumen pada Qalbu Salim (QS) Futsal Medan

Abstract

This study aims to determine "What Location and Facilities Against Customer Satisfaction At Qalbu Salim (QS) Futsal Medan". This type of research is associative is a research that is asking the relationship between two variables. The population in this study is all consumers as many as 300 consumers. And by using the slovin formula technique, then the number of samples in this study as many as 75 respondents taken from some population. Based on t test results can be seen that t arithmetic on the location variable of 5.168 is greater than t table of 1665 with the probability t sig 0.001 is smaller than the limit of significance of 0.05. Based on these values, the location variables have a positive and significant effect on the variable of customer satisfaction. At facility variable equal to 4,087 bigger than t table equal to 1,665 with probability t sig 0,009 smaller than limit of significance equal to 0,05, hence facility variable partially have positive and significant influence to variable of consumer satisfaction. Based on F test result, it is obtained F count value of 56.969 > 3.12 with sig 0,000 < 0,05, shows Ho rejected and Ha accepted, means location and facility simultaneously have positive and significant effect to consumer satisfaction variable. R Square value obtained for 0.602. To see the great influence of independent variables on dependent variable by calculating the coefficient of determination (KD) = R2 x 100%, so obtained KD = 60.2%. This figure shows that 60.2% of customer satisfaction (dependent variable) can be explained by location and facility. The balance of 39.8,% is influenced by other factors not described in this study.