Strategi Komunikasi Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Cabang Medan Kota dalam Mensosialisasikan Kepesertaan Bukan Penerima Upah (Supir Angkot dan Tukang Becak)

Abstract

The aim of this study is to describe the form of communication strategy BPJS Employment in the city of Medan in socializing participation of non-wage earners and also to know the obstacles faced by BPJS Employment. This research uses quantitative research method with descriptive approach, while the method of data collection through observation techniques, interviews and documentation. The data obtained then processed by qualitative descriptive method. The results of this study indicate that the strategy undertaken by the BPJS Employment in socializing the participation of non-wage earners is by determining the standard of credibility, the attraction of communicator, strategy of presenting and composing messages, strategy of choice and media planning, selection and introduction of audience. The obstacles faced by BPJS Employment in socializing participation of non-wage earners among others communication process barriers, physical barriers, semantic barriers, psychological barriers and obstacles in adjusting the time of socialization with the free time of the self-employed.