Hubungan Penyesalan Pasca Pembelian dengan Intensi Membeli Kembali Melalui Media Online Shop pada Mahasiswi Psikologi Universitas Medan Area

Abstract

This study aims to determine the relationship of post purchase with repurchase intentions via online shop on university of medan area. The sample of this study is student of Psychology from University Medan Area II semester two. The number of samples used on this study is as much as 60 student, the sample was taken by using purposive sampling technique of the population of 121 student. The data were collected using two psychological scales is Post Purchase Regret (48 valid items, a = 0,896) and Repurchase Intentions Scale (48 valid items, a = 0,864). The results of this study show the correlation coefficient of rxy -0,412 with p = 0,001 < 0,05. The results show that the hypothesis proposed by the researcher that there is a negative relationship between Post Purchase Regret with Repurchase Intentions is acceptable. Negative correlation coefficient value indicates that the direction of relationship between the two variables is negative, meaning the highest the post purchase the lowest the repurchse intentions. Post purchase gives effective contribution of 17,0% at repurchase intentions and equal to 83,0% influenced by other factor that not examined in this research.