Hubungan antara Kepemimpinan Kharismatik dengan Loyalitas Karyawan di Kantor Wilayah Bumiputera Kota Medan

Abstract

This study aims to determine the relationship between charismatic leadership and employee loyalty. The sample in this study were employees who worked in the bumiputra kota medan area office. The number of samples used in this study were 60 employees who were taken through simple random sampling technique from a population of 90 people. This study uses a Likert scale instrument and a measurement tool in this study using charismatic leadership scale and employee loyalty scale. Data analysis techniques in this study use Pearson Product Moment correlation. Based on the results of research data obtained results with F = 46.106 and p = 0.000 <0.05. In the correlation table P value is 0,000, which means more than 0.05, it is stated acceptable, meaning that there is a positive relationship between charismatic leadership and employee loyalty with a correlation coefficient of 0.545. From the results of data analysis it is known that charismatic leadership with employee loyalty is high. Effective contribution given by charismatic leadership with employee loyalty is 29.7%. Based on the results of these studies it can be concluded that there is a significant relationship between charismatic leadership and employee loyalty to employees who work. Then the hypothesis is accepted.