Pengaruh Word of Mouth dan Harga Terhadap Keputusan Pembelian Produk Oriflame PT. Orindo Alam Ayu Medan

Abstract

This study aims to determine "Word Of Mouth and Price Influence on Purchasing Decision Oriflame Products PT.Orindo Alam Ayu Medan". This type of research is associative is a research that is asking the relationship between two variables. Population in this research is all consumer of Oriflame Product PT. Orindo Alam Ayu Medan as many as 200 people and using random sampling technique, then the number of samples in this study as many as 66 respondents taken from some consumers who exist at that time. Based on t test results can be seen that t arithmetic variable Word Of Mouth of 5.470 is greater than t table of 1668 with the probability t ie sig 0.00 is smaller than the limit of significance of 0.05. Based on these values, the Word Of Mouth variable has a positive and significant effect on the purchase decision variable. At variable price equal to 2,227 bigger than t table equal to 1668 with probability t that is sig 0,02 smaller than limit of significance equal to 0,05, then variable of price by partial have positive and significant influence to variable purchase decision. Based on the result of F test, it is obtained F count of 33.554> 3.14 with sig 0,000 <a0,05, indicating Ho is rejected and Ha accepted, meaning word of mouth and price simultaneously have positive and significant influence to purchase decision variable. R Square value obtained is 0.500. To see the great influence of independent variables on dependent variable by calculating the coefficient of determination (KD) = R2 x 100%, so obtained KD = 50%. This number indicates that 50% of purchasing decisions (dependent variable) can be explained by word of mouth and price. The remaining 50,% is influenced by other factors not described in this study.