Pengaruh Iklan Terhadap Keputusan Memilih Transportasi Online Grab (Studi pada Mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Medan Area)

Abstract

An online transport company based online. Easily we can order through the application and picked up without waiting for long time. So far Grab has been trying to reach out to the public through intense promotion in advertising through various media such as social media, apps, billboards, websites, etc. These promotions usually contain promotional codes for rebates or promotional codes to get free travel, both for those old users and new users of the Grab app. The purpose of this study is To find out how much influence the Online Transport Advertising Grab to decision Student Science Communication Faculty University of Medan Area choose Online Grab transportation. This research type is descriptive quantitative sample in this research is 71 people. Data Collection Technique Research Library (Library Research) Field Research (Field Research) is Observation, Interview (interview), and questionnaire (Questionnaire). Data analysis is the process of simplification of data into a form that is more readable and presented with using single table analysis, Hypothesis test with Spearman Rho Coefficient and correlation coefficient (rs / rho). The result of correlation correlation seen number, 518 which can be interpreted as 0,518. The number is the correlation coefficient number and can be taken the last two digits behind the comma to 0,51. When viewed on the nature of the correlation then the figure shows a fairly strong relationship because it lies at intervals of 0.40 to 0.70 on the scale. The Determination test of the power of Online Grab Advertising Ads is 26.7% in influencing the decision to choose Online Grab transport.