Iklan Coca Cola dan Minat Pembeli (Pengaruh Iklan Televisi Minuman Ringan Coca Cola Terhadap Minat Beli Mahasiswa Universitas Medan Area di Medan)

Abstract

One function of advertising is to inform the existence of the product to its customers, through advertising a product can be known, loved and sought by the public, this is due to the potential for extraordinary advertising to influence, as well as shape people's opinions and perceptions, one formulation of the stages of concept. In the AIDDA formula, the process of creating brand awareness is a model that developed in the 1920s, suggesting that each sale should gradually attract attention, attract interest, create a desire, bring about decision and encourage action. In line with the theory that awareness is the earliest stage in the ranking hierarchy of stimuli influences. In this context, the starting point of creating awareness of product existence (brand awareness) is the result of processing stimuli with structured tips.