Persepsi Mahasiswa Terhadap Akun Instagram Pariwisata Sumut dalam Mempromosikan Wisata Alam Sumatera Utara (Studi Deskriptif pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Sumatera Utara)

Abstract

This research is in the background by the emergence of new media, Instagram. Many accounts on Instagram provide information especially on natural tourism. North Sumatra tourism is an account that often posts natural tourism, especially in North Sumatra. The problem in this study is how students' perception of North Sumatra tourism instagram account in promoting North Sumatra natural tourism, while the research objective is to find out student perceptions of North Sumatra tourism Instagram account in promoting North Sumatra natural tourism. To obtain the data in the study used quantitative descriptive research methods, data collection techniques were carried out by distributing questionnaires to 65 respondents who were active students of UMSU FISIP Communication Studies. Based on the results of research that the perception of the North Sumatra Tourism account in promoting natural tourism in North Sumatra is very good. The answer is seen from the majority of informants as many as 98.5% said that it can help to promote natural tourism in North Sumatra. So the conclusion in this study is that students have a positive perception towards North Sumatra Tourism Instagram account because to introduce North Sumatra natural tourism to the National and International levels.