Analisis Efesiensi Tataniaga Komoditi Sayuran Sawi di Kelurahan Rengas Pulau Kecamatan Medan Marelan

Abstract

This research isThe aim is to (1) analyze the mustard vegetable trade channel in Rengas Island, Medan Marelan Subdistrict. (2) analyzing the margins of mustard vegetables in Rengas Island, Medan Marelan Subdistrict. (3) analyze the efficiency of each trading channel. Engineering data collection using survey methods. The survey method is a method of collecting data and using a questionnaire as a tool to collect data. Data collected in the form of primary data and secondary data. Furthermore, the data were analyzed qualitatively descriptive and quantitatively using the trading margin.The results showed that farmers in the study area used the second marketing channel (farmers → collecting traders → wholesalers → retailers → markets) which was around 75%. Where in the marketing channel II there has been a bond between farmers and collecting traders because when farmers want to start their farming, collecting traders provide capital loans to farmers, so when harvesting farmers must sell their crops to the collecting traders. So that there hasbeen areciprocal relationship between farmers and traders.