Faktor – Faktor yang Mempengaruhi Permintaan Pisang Barangan di Pasar Tradisional Kampung Lalang Kecamatan Medan Sunggal

Abstract

This research aims to determine factors influence the demand for barangan bananas, and to find out the elasticity of demand for bananas in Kampung Lalang Market. Sampling method is done by purposive sampling method. Respondents in this study are consumers who consume bananas goods whose purpose is to buy bananas goods for direct consumption. Respondents consumers of Barangan bananas in Kampung Lalang Market of 42 respondents. Data collected is primary data and secondary data.Analytical method used is multiple linear regression test with SPSS 24 tools. Results of this study concluded that the variable prices of barangan bananas, income, quantity dependents, tastes, and prices of papaya simultaneously had a significant effect on demand for bananas in Kampung Lalang Market.Partially the price of barangan bananas, income, quantity dependents, and price of papaya significantly influence the demand for barangan bananas in Kampung Lalang Market, while the taste variable does not significantly influence the demand for barangan bananas in Kampung Lalang Market.The elasticity of demand for barangan bananas can amount to 0.001, meaning that barangan bananas means inelastic.