Strategi Partai Gerindra Dalam Memenangkan Dahlan Hasan dan Muhammad Ja'far Sukhairi Nasution Sebgaai bupati dan Wakil Bupati Kabupaten Mandailing Natal

Abstract

In the democratic process in Indonesia, especially in political party regional head elections is a political vehicle for everyone who wants to occupy strategic positions in each government. Pilkada is a means to realize the sovereignty of the people in government, therefore Pilkada must be held in a quality manner with the broadest participation of the people without issuing hate speech and causing conflict against society in order to gain power. Therefore a strategy is needed in winning a political contestation. The purpose of the study was to find out how the Gerindra Party's strategy in winning Dahlan Hasan Nasution & Ja'far Sukhairi Nasution as the Regent and Deputy Regent of Mandailing Natal District as well as the obstacles experienced during the campaign. The type of research used in this study is a qualitative research method. And the theory used in this research is Henry Mintzberg's theory, James Brian which includes, strategies as plan, ploy, pattern, position, perspective. From the results of the study thanks to the cooperation of the Gerindra party, the success team, consultants, and other bearer parties have succeeded in winning the nominated candidates. approaching community leaders, academics, village heads, mass organizations and visiting every time there is a crowd in the community are the main points that are carried out. with the systemic campaign, the community is convinced that the couple is a worthy partner to be chosen to be the leader in their area so that the pair is able to obtain 56.67% of the votes