The Influence of Advertisement and Brand Image on Purchase Decision of Acer Notebook at PT Logikakreasi Utama

Abstract

This study aims to analyze the influence of advertisement and brand image on purchase decision of Acer notebook at PT Logikreasi Utama Medan partially and simultaneously.The research method used is descriptive quantitative research method. The population in this study is all consumers buy Acer Notebook at PT Logikreasi Utama Medan taken from the year 2016 from January to December amounted to 4,340 people and research sample98 people with Slovin formula. Data analysis technique is done by using validity and reliability test, classical assumption test, multiple linear regression analysis and hypothesis testing.The results show that, advertisement and brand image partially have an effect on purchasing decision. Simultaneously, advertisement and brand image have effect on purchasing decisions. The value of determination coefficient of 90.2% while the remaining 9.8% can be explained by other variables not examined in this study such as promotion and distribution.Conclusion states that advertisement and brand image partially and simultaneously have an effect on purchase decision of Acer notebook at PT Logikreasi Utama Medan.