Peran Radio Pemerintah Daerah Kabupaten Deli Serdang (Rpd 2 FM) dalam Menunjang Program Pembangunan Daerah

Abstract

Pada massa reformasi regulasi tentang pendirian media massa mengalami kemudahan. Keadaan ini berdampak munculnya media massa, baik cetak maupun elektronik. Demikian juga halnya dengan hadirnya TV dan Radio Swasta Nasional. Saat ini tercatat ada banyak lembaga penyiaran TV maupun Radio swasta yang tersebar di berbagai daerah. Pasca Reformasi juga menimbulkan iklim yang kondusif dari lahirnya proses demokrasi, yang selama era orde baru, proses ini belum berlangsung optimal. Dalam proses demokrasi inilah, peran radio pemerintah daerah Kabupaten Deli Serdang yang bermuatan program siaran pembangunan sangat berarti bagi kepentingan masyarakat Kabupaten Deli Serdang terutama sebagai sarana peningkatan pelayanan dibidang informasi seperti, mensosialisasikan kebijakan Pemerintah Daerah Kabupaten Deli Serdang, meningkatkan partisipasi masyarakat dalam pembangunan, sarana mempromosikan potensi daerah Kabupaten Deli Serdang sehingga dapat berdampak kepada peningkatan pemasukan pendapatan asli daerah dan peningkatan kesejahteraan masyarakat Kabupaten Deli Serdang agar semangkin baik seiring tujuan otonomi darah dan undang – undang Nomor 32 tahun 2004 tentang Pemerintah Daerah. Proses demokrasi yang sedang berlangsung dilakukan oleh semangat otonomi derah, yang memberi peluang bagi daerah untuk mengatur dan mengurus sendiri urusan pemerintahan dan kepentingan masyarakat Deli Serdang, serta Undang - undang Penyiaran No.32 Tahun 2002 tentang Penyiaran sebagai wujud peran serta masyarakat dibidang penyiaran, yang memberi peluang bagi tumbuhnya stasiun Radio Swasta berbasis daerah, Penyiaran Publik Lokal ( TV/Radio Publik Lokal ), serta lembaga penyiaran media massa untuk berperan secara optimal membangun daerahnya. Kabupaten Deli Serdang merupakan wilayah yang potensial di Sumatera Utara. Sektor Pertanian, Perkebunan, Pariwisata, Perikanan dan Industri, Perdagangan merupakan potensi yang dapat dioptimalkan agar dapat meningkatkan Pendapatan Asli Daerah ( PAD ). Dengan potensi yang daerah miliki, keberadaan Lembaga Penyiaran Publik Lokal ( Radio Publik Lokal ) di Kabupaten Deli Serdang, sudah harus diwujudkan. In the mass, regulatory reform on the establishment of the mass media experienced ease. This situation has resulted in the emergence of mass media, both print and electronic. Likewise with the presence of National Private TV and Radio. Currently, there are many private TV and radio broadcasting institutions scattered in various regions. The post-Reformation era also created a conducive climate for the birth of the democratic process, which during the New Order era, this process did not take place optimally. In this democratic process, the role of local government radio in Deli Serdang Regency which contains development broadcast programs is very meaningful for the interests of the people of Deli Serdang Regency, especially as a means of improving services in the field of information such as socializing the policies of the Deli Serdang Regency Regional Government, increasing community participation in development, means of promoting The potential of the Deli Serdang Regency area so that it can have an impact on increasing the income of the region's original income and increasing the welfare of the people of Deli Serdang Regency so that it will be better in line with the purpose of blood autonomy and law Number 32 of 2004 concerning Regional Government. The ongoing democratic process is carried out by the spirit of regional autonomy, which provides opportunities for the regions to self-regulate and manage government affairs and the interests of the Deli Serdang community, as well as the Broadcasting Law No.32 of 2002 concerning Broadcasting as a form of public participation in the broadcasting sector, which provide opportunities for the growth of regional-based private radio stations, local public broadcasters (TV / local public radio), as well as mass media broadcasting institutions to play an optimal role in developing their regions. Deli Serdang Regency is a potential area in North Sumatra. The sectors of Agriculture, Plantation, Tourism, Fisheries and Industry, Trade are potentials that can be optimized in order to increase local revenue (PAD). With the potential that the regions have, the existence of the Local Public Broadcasting Institution (Local Public Radio) in Deli Serdang Regency, has to be realized.