Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/25722
Title: Publisitas Badan Pelaksana Otorita Danau Toba (BPODT) Melalui Akun Instagram @wonderlaketoba (Studi kasus terkait kartu kuning dari UNESCO
Other Titles: Publicity of the Lake Toba Authority Implementing Body (BPODT) via the Instagram account @wonderlaketoba (Case study related to yellow cards from UNESCO
Authors: Sitohang, Saroha Imanuel
metadata.dc.contributor.advisor: Barus, Rehia K. Isabella
Keywords: publisitas;danau toba;media sosial;instagram;unesco;publicity;lake toba;social media
Issue Date: 30-Aug-2024
Publisher: UNIVERSITAS MEDAN AREA
Series/Report no.: NPM;208530080
Abstract: Penelitian ini bertujuan untuk mengetahui bagaimana publisitas Badan Pelaksana Otorita Danau Toba (BPODT) melalui akun instagram @wonderlaketoba terkait kasus kartu kuning dari UNESCO. Penelitian ini menggunakan metode kualitatif dengan studi kasus bersifat deskriptif menggunakan teori publisitas model iriantara melalui prinsip - prinsip dasar publisitas yaitu: kreativitas, beragam, kuantitas, visibilitas, legibilitas, mudah dipahami. Dalam penelitian ini mengaplikasikan enam prinsip dasar publisitas dengan memilih beberapa postingan pada akun @wonderlaketoba yang menggambarkan tentang enam prinsip dasar publisitas. Media sosial berperan sebagai informasi, hiburan dan keperluan bisnis. Teknik pengumpulan data berupa observasi, dokumentasi dan wawancara. Hasil penelitian ini menunjukkan enam prinsip dasar publisitas yang telihat pada postingan, highlight, reels, hastag, dan figurnya. Instagram @wonderlaketoba menunjukkan bagaimana kegiatan publisitas yang dilakukan BPODT untuk menanggulangi kartu kuning dari UNESCO dan juga mempublisitaskan destinasi wisata yang ada di Danau Toba This research aims to find out how the publicity of the Lake Toba Authority Implementing Body (BPODT) via the Instagram account @wonderlaketoba is related to the yellow card case from UNESCO. This research uses qualitative methods with descriptive case studies using the Iriantara model of publicity theory through the basic principles of publicity, namely: creativity, variety, quantity, visibility, legibility, easy to understand. In this research, we apply the six basic principles of publicity by selecting several posts on the @wonderlaketoba account that describe the six basic principles of publicity. Social media plays a role for information, entertainment and business purposes. Data collection techniques include observation, documentation and interviews. The results of this research show six basic principles of publicity which can be seen in posts, highlights, reels, hashtags and figures. Instagram @wonderlaketoba shows how publicity activities are carried out by BPODT to overcome yellow cards from UNESCO and also publicize tourist destinations in Lake Toba
Description: 99 Halaman
URI: https://repositori.uma.ac.id/handle/123456789/25722
Appears in Collections:SP - Communication Science

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208530080 - Saroha Imanuel Sitohang - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.74 MBAdobe PDFView/Open
208530080 - Saroha Imanuel Sitohang - Chapter IV.pdf
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