Implementasi Kebijakan Pengembangan Potensi Pariwisata di Kota Sibolga

Abstract

Penelitian ini dilakukan karena menurunnya kunjungan wisatawan ke Kota Sibolga, yang mendorong pemerintah Kota Sibolga untuk menerapkan pengembangan pariwisata. Meskipun telah dibangun fasilitas pariwisata di kawasan wisata Pelabuhan Lama Sibolga, namun penggunaannya belum optimal sehingga pariwisata bahari di kawasan tersebut belum berkembang. Penelitian ini mengidentifikasi faktor-faktor yang mempengaruhi implementasi kebijakan, termasuk indikator komunikasi, sumberdaya, disposisi dan struktur birokrasi. Menggunakan teori implementasi Edwardd III, penelitian ini menggunakan pendekatan kualitatif dengan wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa sasaran kebijakan untuk peningkatan kunjungan wisman dan wisnus telah ditetapkan, namun standar kebijakan belum tercantum. Sarana dan prasarana sudah ada, tetapi SDM, anggaran, dan waktu masih menjadi kendala. Koordinasi dengan stakeholder berjalan lancar, meskipun masih ada konflik internal di dalam Dinas Pariwisa. Dukungan dari anggota DPRD dan masyarakat ada, namun masalah anggaran perlu diatasi untuk mendukung implementasi kebijakan ini. Selanjutnya, perlu upaya lebih lanjut dalam meningkatkan koordinasi antar instansi dan pengelolaan sumber daya agar pengembangan pariwisata di Kota Sibolga dapat berjalan optimal. This research was conducted due to the decline in tourist visits to Sibolga City, which encouraged the Sibolga City government to implement tourism development. Even though tourism facilities have been built in the Sibolga Old Harbor tourist area, their use has not been optimal so that marine tourism in the area has not developed. This research identifies factors that influence policy implementation, including communication indicators, resources, disposition and bureaucratic structure. Using Edward III's implementation theory, this research uses a qualitative approach with interviews, observations and documentation studies. The research results show that policy targets for increasing visits by foreign tourists and foreign tourists have been set, but policy standards have not been stated. The facilities and infrastructure already exist, but human resources, budget and time are still obstacles. Coordination with stakeholders is running smoothly, even though there are still internal conflicts within the Tourism Service. There is support from DPRD members and the community, but budget problems need to be resolved to support the implementation of this policy. Furthermore, further efforts are needed to improve coordination between agencies and resource management so that tourism development in Sibolga City can run optimally.