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Title: | Pengaruh Penggunaan Teknik Search Engine Optimization dan Social Media Marketing Terhadap Minat Beli pada Qinara Coffe House |
Other Titles: | The Influence of Using Search Engine Optimization and Social Media Marketing Techniques on Purchase Interest at Qinara Coffee House |
Authors: | Siregar, Okky Imransyah |
metadata.dc.contributor.advisor: | Syahputri, Yuni |
Keywords: | Search Engine Optimization (SEO) Techniques;Social Media Marketing and Purchase Interest;Teknik Search Engine Optimization;Social Media Marketing dan Minat Beli |
Issue Date: | 21-Mar-2025 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;208320185 |
Abstract: | Tujuan dari penelitian ini adalah untuk mengetahui pengaruh positif dan signifikan penggunaan teknik search engine optimization (SEO) terhadap minat beli, untuk mengetahui pengaruh positif dan signifikan social media marketing terhadap minat beli dan untuk mengetahui pengaruh positif dan signifikan penggunaan teknik search engine optimization (SEO) dan social media marketing terhadap minat beli pada Qinara Coffe House. Populasi dalam penelitian ini adalah pelanggan Qinara Coffe House yang berjumlah 300 pelanggan. Sampel dalam penelitian sebanyak 75 orang yang diambil dengan menggunakan rumus slovin. Teknik pengumpulan data yang digunakan dalam penelitian ini dilakukan dengan penyebaran kuesioner. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linear berganda, uji parsial (Uji t), uji signifikasi simultan (Uji F) dan koefisien determinasi. Hasil penelitian menunjukkan bahwa penggunaan teknik search engine optimization (SEO) berpengaruh positif dan signifikan terhadap minat beli, social media marketing berpengaruh positif dan signifikan terhadap minat beli dan penggunaan teknik search engine optimization (SEO) dan Social media marketing secara bersama-sama berpengaruh secara simultan terhadap minat beli pada Qinara Coffe House The purpose of this research is to determine the positive and significant influence of using search engine optimization (SEO) techniques on purchasing interest, to determine the positive and significant influence of social media marketing on purchasing interest and to determine the positive and significant influence of using search engine optimization (SEO) techniques. and social media marketing on purchasing interest in Qinara Coffee House. The population in this research is Qinara Coffee House customers, totaling 300 customers. The sample in the study was 75 people taken using the Slovin formula. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The results of the research show that the use of search engine optimization (SEO) techniques has a positive and significant effect on buying interest, social media marketing has a positive and significant effect on buying interest and the use of search engine optimization (SEO) techniques and social media marketing together have a simultaneous effect regarding buying interest in Qinara Coffee House |
Description: | 79 Halaman |
URI: | https://repositori.uma.ac.id/handle/123456789/27915 |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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208320185 - Okky Imransyah Siregar - Chapter IV.pdf Restricted Access | Chapter IV | 1.77 MB | Adobe PDF | View/Open Request a copy |
208320185 - Okky Imransyah Siregar - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.71 MB | Adobe PDF | View/Open |
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