Pengaruh Self Efficacy terhadap Kualitas Kerja pada Marketing di PT FIF Group

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh self efficacy terhadap kualitas kerja pada Marketing di PT FIF Group. Populasi dalam penelitian ini adalah karyawan bagian marketing di PT FIF Group cabang Tembung yang berjumlah 50 orang karyawan dan sampel penelitian ini berjumlah 50 orang karyawan. Teknik pengambilan sampel yang digunakan adalah dengan teknik total sampling. Berdasarkan hasil analisis data menggunakan metode analisis regresi sederhana, maka didapatkan Y = 135,678 + (0,587) X + e, dengan konstanta (a) = 135,678 dan koefisien regresi sederhana (B) = 0,587. Dari uji parsial variabel self efficacy terhadap kualitas kerja karyawan Marketing di PT FIF Group memiliki nilai t-hitung > t-tabel sebesar 135,678 > 1,651. Ditambah hasil koefisien korelasi rxy = 0,587 dengan signifikan p= 0,000 < 0,005, artinya bahwa variabel self efficacy memiliki pengaruh terhadap kualitas kerja pada Marketing di PT FIF Group. Berdasarkan hasil analisis koefisien determinasi, diketahui bahwa ada pengaruh yang signifikan antara self efficacy dengan kualitas kerja dilihat dari nilai koefisien determinan (r2) = 0,345 yang berarti self efficacy memiliki nilai pengaruh 34,5% terhadap kualitas kerja dengan p = 0,000 < 0,05. Berdasarkan hasil analisis data mean empirik dan mean hipotetik diketahui bahwa variabel self efficacy tergolong sedang dengan nilai mean hipotetik sebesar 62,5 dan mean empiriknya sebesar 73,62. Selanjutnya variabel kualitas kerja dapat disimpulkan memperoleh hasil sedang dengan nilai hipotetik sebesar 80 dan nilai empiriknya sebesar 91,46. This study aims to determine the effect of self-efficacy on the quality of work in Marketing at PT FIF Group. The population in this study were 50 marketing employees at PT FIF Group Tembung branch and the sample of this study was 50 employees. The sampling technique used was total sampling. Based on the results of data analysis using the simple regression analysis method, it was obtained Y = 135.678 + (0.587) X + e, with a constant (a) = 135.678 and a simple regression coefficient (B) = 0.587. From the partial test of the self-efficacy variable on the quality of work of Marketing employees at PT FIF Group, the t-count value> t-table was 135.678> 1.651. Plus the results of the correlation coefficient rxy = 0.587 with a significant p = 0.000 <0.005, meaning that the self-efficacy variable has an influence on the quality of work in Marketing at PT FIF Group. Based on the results of the determination coefficient analysis, it is known that there is a significant influence between self-efficacy and work quality as seen from the determination coefficient value (r2) = 0.345 which means that self-efficacy has an influence value of 34.5% on work quality with p = 0.000 < 0.05. Based on the results of the empirical mean and hypothetical mean data analysis, it is known that the self-efficacy variable is classified as moderate with a hypothetical mean value of 62.5 and an empirical mean of 73.62. Furthermore, the work quality variable can be concluded to obtain moderate results with a hypothetical value of 80 and an empirical value of 91.46.