Analisis Efisiensi Pemasaran Ayam Ras Pedaging (Broiler) (Studi Kasus: Kecamatan Gunung Malela Kabupaten Simalungun)

Abstract

The purpose of this research is to know the marketing channel of broiler and to know the level of marketing efficiency of broiler in Gunung Malela Regency, Simalungun. This research is conducted from May to June 2017. This research uses sampling method by way of method of census. This study used the census sample method used was 29 respondents. The samples in this study were independent farmers, plasma farmers, partner companies, wholesalers and small traders. Based on the result of the research, there are two pattern of marketing channel of broiler which broiler in the first channel started from independent farmers to big traders to small trader and on second channel started from plasma farmers to partner companies, big traders to small traders. The marketing margin of broiler chicken on channel I is bigger compared to marketing channel II which is Rp 6,075 / kg. Channel marketing channels on channel I more efficient that is 0.01% and 0.04%.