Pengaruh Promosi dan Pelayanan Terhadap Kepuasan Nasabah di PT. Bank Sumut Cabang Pembantu Pandan Kabupaten Tapanuli Tengah

Abstract

Any company that wants to increase the satisfaction of its customers, then the company must set a strategy that can support the success of its business. In the banking sector, especially the increase in customer satisfaction is trying to offer quality services with promotion and high service quality that appear in the performance / performance of existing services, and improve the image of customers against a bank. The formulation of the problem in this research is "whether the promotion has an effect on customer satisfaction and whether the service has an effect on customer satisfaction and whether the promotion and service together have an effect on customer satisfaction in PT. Bank Sumut Branch Pandan. After the data collection of the proposed sample, and conducted data analysis it is known that from the results of research that has been described in the previous chapters, it can be concluded that the promotion and service have a simultaneous influence on customer satisfaction in PT. Bank Sumut Branch Pandan. Based on the above, it can be concluded that the promotion and service applied in PT. Bank Sumut Pandan auxiliary branch has been running well and able to give influence to customer satisfaction.

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