Hubungan Kualitas Produk dengan Keputusan Pembelian Laptop Gaming pada Komunitas Gamers Medan

Abstract

This study aims to see the correlation between Product Quality and Laptop Gaming Purchase Decisions in the gamers community. The hypothesis proposed that there is a positive correlation between Product Quality and Purchasing Decisions on gaming community stream member. The population in this study amounted to 80 people. The sampling technique that is used is Purposive sampling. The method of data collection is the scale of Product Quality and Purchase Decisions that are arranged based on the dimensions of product quality variables and the stages of Purchasing Decisions into the Likert form scale. This study uses Product moment correlation technique with the result that there is a significant relationship between Product Quality and Purchasing Decisions, This result is proven by the rxy = 0,372 ; p = 0,001, which means P < 0.01. Furthermore, the contribution of the value given result in 13.9%. from these result it is known that there are still 86.1% contributions from other factors to the purchasing decision. It is known that the subject of this study is member of the gaming community stream, which has very high Purchasing Decision against good Product Quality.