Pengaruh Kepercayaan dan Citra Perusahaan Terhadap Kepuasan Konsumen pada Bank Sumut Syariah Cabang Ringroad Medan

Abstract

The purpose of this study was to study and analyze the influence of corporate trust and image on customer satisfaction at Bank Sumut Syariah Ringroad Branch, Medan. The research method used is exploratory research, where the variables studied with the Likert scale. The method of data collection is done by interviews (interviews), with a list of questions (questionnaires) and study documentation. The population in this study was the Bank Sumut Syariah Ringroad Branch Medan, which received 91 people. Sampling by Slovin method. The number of studies is relatively small at 91 people. Data processing uses SPSS version 23 software, with descriptive analysis and hypothesis testing of multiple regression analysis. The results of the study show that: (1) the partial variable Trust affects Consumer Satisfaction at Bank Sumut Syariah Ringroad Branch Medan; (2) partially the Company's image variable increases Customer Satisfaction at Bank Sumut Syariah Ringroad Branch Medan; (3) a positive and significant influence between the Trust and Corporate Image variables on Consumer Satisfaction at Bank Sumut Syariah Ringroad Branch, Medan