Pengaruh Penggunaan Media Sosial dan Transfer Pengetahuan Terhadap Kinerja Dosen di ITM (Institut Teknologi Medan)

Abstract

Performance has a very broad meaning, not only expressing it as a result of work, but also how the work process takes place. The purpose of this study was (1) to analyze the effect of using social media on the transfer of knowledge of lecturers at ITM; (2) analyze the effect of using social media on the performance of lecturers at ITM; (3) analyze the effect of knowledge transfer on the performance of lecturers at ITM; and (4) analyze the influence of social media usage on performance mediated by the transfer of knowledge to lecturers at ITM (Medan Institute of Technology). The number of samples in this study is a minimum of 60 respondents in the lecturers at ITM. Data collection techniques in this study used a questionnaire (questionnaire). The type of data used in this study is primary data. Analysis of data in this study using path analysis techniques (path analysis), hypothesis testing, and classical assumptions. The results of hypothesis testing show (1) there is an effect of using social media on the transfer of knowledge of lecturers at ITM is positive and significant; (2) there is the influence of the use of social media on the performance of lecturers at ITM is positive and significant; (3) there is a positive and significant effect of knowledge transfer on the performance of lecturers at ITM; and (4) there is the influence of the use of social media on performance which is mediated by the transfer of knowledge of lecturers at ITM is positive and significant.